Academic degree: Bachelor of Business and Management
Code of the educational program: «6В04113 - Brand Management»
Description of the educational program:
This is a unique educational program that is not available in any university in Kazakhstan. We train creatively thinking and innovation-oriented specialists of a new profession - brand managers. Their task is to create and develop brands of new and existing companies, as well as entire cities and regions of Kazakhstan, attract foreign partners and form the brand of Kazakhstan on the international level.
Subjects for admission:
After school: Mathematics, Geography
After College: Interview
Minimum points for admission:
at least 50 points in subjects
Form of study and duration
Full-time (after school) - 4 years
On the basis of college - 3 years
Benefits of learning:
The main feature of this profession in Kazakhstan is the lack of competition. You will acquire unique competencies that are already in demand on the market today - inter-industry communication, systems thinking, project and process management. The program has three modules to choose from:
- HR brand
We will teach you how to manage the image of the organization in the eyes of partners and potential employees. - ESG brand (Ecobrand)
We will teach how to implement eco-habits at large enterprises, promote and develop an environmental agenda. - Territory brand
We will teach you how to form positioning strategies and concepts for promoting territories.
Students will learn:
- Conduct an audit and analysis of brands, create a concept for their promotion
- Plan and manage the costs of marketing activities
- Manage business project communications
- Create and post reputation content on the Internet and social networks
- Build relationships with partners and investors, negotiate
- Use advanced digital technologies and AI in your work
Career prospects
● Brand Manager
● Internal communications manager
● Project manager
● HR manager
● Marketing Analyst
● Digital marketer
● PR specialist
● Management Consultant
● Development Director
Students can work at
- Commercial enterprises in various fields
- Non-Profit Organizations
- Mass media
- Marketing and advertising agencies
- Bodies of power and administration
