About the educational program:
Tourism is a truly international industry, with a global scale as one of the most active and diverse industries in the world. Wherever you go, there is tourism everywhere. This goes beyond hotels and excursions: tourism is an integral part of the culture and life of any place. Every person who travels around the world to watch sports games, or drives for three hours to visit a small coastal city, or participate in a film festival, contributes to the tourism industry. It’s all about connecting people in an enriching and fulfilling way with culture, art, and landscape.
As part of the Tourism education program, students will learn key skills that will provide them with a promising career in one of the world’s largest industries. Courses in tourism management and professional communication will allow students to acquire the skills necessary to plan any event, large or small. Students will also be able to study marketing and design, which are crucial to the tourism process. By the end of the course, students will be able to plan an entire tourism campaign from start to finish, and will also be able to specialize in any of the intermediate stages. This degree also focuses on current issues affecting tourism, such as sustainability, and students will also learn how tourism is evolving to become more eco-friendly and more culturally respectful.
There are many promising career paths that students can follow after completing a degree in tourism. Students will be able to become event organizers for companies such as festival companies or museums; they will also be able to find work in local government and monitor the development of the city in the tourism sector. There is a worldwide demand for tourism, so there is no shortage of employment opportunities in this area, and students will be well prepared for any career.
The Tourism education program provides students with industry knowledge and applied management skills so that students can succeed in careers in travel, tourism, event management, and customer service. Students will be able to gain an understanding of the main functional areas of the tourism business and acquire a wide range of tourism skills, such as tourism management and operations; organization, design and promotion of large-scale events; target marketing and consumer behavior; cross-cultural management and globalization; incentive tourism; the scope of services and customer satisfaction; organizational behavior; business strategy and entrepreneurship.
Students will be able to understand why the tourism industry exists, who tourists are and what motivates them to travel to certain places, who provides the main tourist attractions and services, and how to manage them. The tourism industry is complex and dynamic, and students will be able to explore how the overall tourism system interacts to create a tourism experience. Students will learn about the components of the tourism industry, ranging from suppliers of attractions, housing, food and beverages to transport, tour operators and travel agents. Students will be able to see how the components of tourism interact with each other, and how they can be managed for the benefit of various tourism stakeholders.